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Founders

Learn from history's greatest entrepreneurs. Every week I read a biography of an entrepreneur and find ideas you can use in your work. This quote explains why: "There are thousands of years of history in which lots and lots of very smart people worked very hard and ran all types of experiments on how to create new businesses, invent new technology, new ways to manage etc. They ran these experiments throughout their e

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#439 How Eiichiro Oda Works
Nov 2026 · 4 books
Cover of Zero to One
Zero to One
Peter A. Thiel
“I thought of Peter Tale's book Zero to one, which again, if you could summarize it, essentially differentiation is the whole game”
Cover of Insanely Simple: The Obsession That Drives Apple's Success
Insanely Simple: The Obsession That Drives Apple's Success
Ken Segall
“There's this great book on Steve Jobs called Insanely Simple. There's a great line from Insanely Simple that I thought of when I read this”
Cover of Working Backwards: Insights, Stories, and Secrets from Inside Amazon
Working Backwards: Insights, Stories, and Secrets from Inside Amazon
Colin Bryar and Bill Carr
“there's this great book called Working Backwards. It's on The uh the way Basically how Jeff Bezos works”
Cover of My Forty Years with Ford
My Forty Years with Ford
Charles E. Sorensen
“There's this guy. that worked with him for forty years and he wrote this book called My Forty Years with Ford”
#438 James Garfield's Extraordinary Rise
Oct 2026 · 4 books
Cover of Destiny of the Republic: A Tale of Madness, Medicine and the Murder of a President
Destiny of the Republic: A Tale of Madness, Medicine and the Murder of a President
Candice Millard
“Which is Destiny of the Republic, A Tale of Madness, Medicine, and the Murder of a President. And it was written by Candace Millard”
Cover of The River of Doubt: Theodore Roosevelt's Darkest Journey
The River of Doubt: Theodore Roosevelt's Darkest Journey
Candice Millard
“Uh she wrote This book called A River of Doubt, which I covered all the way back on episode one seventy five, it's about Theodore Roosevelt”
Cover of Hero of the Empire: The Boer War, a Daring Escape, and the Making of Winston Churchill
Hero of the Empire: The Boer War, a Daring Escape, and the Making of Winston Churchill
Candice Millard
“It's called Hero of the Empire and that is episode three nineteen”
Cover of Zero to One: Notes on Startups, or How to Build the Future
Zero to One: Notes on Startups, or How to Build the Future
Peter Thiel and Blake Masters
“One of my all time favorite quotes is from the book Zero to One. In that book, Peter Thiel writes”
#437 The Tycoons: Carnegie, Rockefeller, Gould & Morgan
Oct 2026 · 4 books
Cover of The Tycoons: How Andrew Carnegie, John D. Rockefeller, Jay Gould, and J.P. Morgan Invented the American Supereconomy
The Tycoons: How Andrew Carnegie, John D. Rockefeller, Jay Gould, and J.P. Morgan Invented the American Supereconomy
Charles R. Morris
“The Tycoons, How Andrew Carnegie, John D. Rockefeller, J. Gold, and JP Morgan invented the American super economy, and this book was written by Charles R Morris”
Cover of Meet You in Hell: Andrew Carnegie, Henry Clay Frick, and the Bitter Partnership That Transformed America
Meet You in Hell: Andrew Carnegie, Henry Clay Frick, and the Bitter Partnership That Transformed America
Les Standiford
“There's this great uh biography of h uh the partnership that he had with Henry McClay Frick. That's called Me in Hell. I've done an episode on that”
Cover of The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance
The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance
Ron Chernow
“I read this book, I think it's like a Like a six hundred, seven hundred page of the Morgan family. I think it's called the House of Morgan, if I remember correctly”
Cover of Zero to One: Notes on Startups, or How to Build the Future
Zero to One: Notes on Startups, or How to Build the Future
Peter Thiel and Blake Masters
“One of my all time favorite quotes is from the book Zero to One. In that book, Peter Thiel writes, he says the single most powerful pattern I have noticed Is that successful people find value in unexpected places”
#436 Ari Emanuel's Autobiography
Oct 2026 · 2 books
Cover of Roll the Calls
Roll the Calls
Ari Emmanuel
“And it's called Roll the Calls, a memoir written by Ari Emmanuel”
Cover of Zero to One
Zero to One
Peter A. Thiel
“the book Zero to One. In that book, Peter Teal writes”
#435 Mark Zuckerberg's Empire
Sep 2026 · 1 book
Cover of Zero to One: Notes on Startups, or How to Build the Future
Zero to One: Notes on Startups, or How to Build the Future
Peter Thiel and Blake Masters
“One of my all time favorite quotes is from the book Zero to One. In that book, Peter Thiel writes”
#434 Sam Walton
Sep 2026 · 5 books
Cover of Sam Walton: The Inside Story of America's Richest Man
Sam Walton: The Inside Story of America's Richest Man
Howard S. Erlanger
“It's one of my favorite paragraphs in the book I'm going to talk to you about today, which is Sam Walton. The Inside Story of America's Richest Man, and it was written by Vance Trimble”
Cover of Made in America
Made in America
Sam Walton
“It was actually written before Sam's famous autobiography made in America”
Cover of Zero to One
Zero to One
Peter A. Thiel
“One of my all-time favorite quotes is from the book Zero to One. In that book, Peter Thiel writes, he says, the single most powerful pattern I have noticed is that successful people find value in unexpected places”
Cover of The Everything Store: Jeff Bezos and the Age of Amazon
The Everything Store: Jeff Bezos and the Age of Amazon
Brad Stone
“This is a great line in this book of Jeff Bezos that I read. It's in the Everything store where it says that, you know, if you're good, Jeff will jump on your back and kind of ride you”
Cover of Autobiography of Andrew Carnegie
Autobiography of Andrew Carnegie
Andrew Carnegie
“The first time this really clicked for me is when I read Andrew Carnegie's autobiography, I don't know, like seven years ago. And it's invest in technology, the savings compound”
How Michael Bloomberg Works
Sep 2026 · 2 books
Cover of Bloomberg by Bloomberg
Bloomberg by Bloomberg
Michael Bloomberg
“So that is from the beginning of the book that I'm going to talk about today, which is the autobiography of Michael Bloomberg. It is called Bloomberg by Bloomberg”
Cover of Zero to One
Zero to One
Peter A. Thiel
“One of my all-time favorite quotes is from the book Zero to One. In that book, Peter Thiel writes, he says, the single most powerful pattern I have noticed is that successful people find value in unexpected places”
#432 The Mind of Napoleon
Sep 2026 · 2 books
Cover of The Mind of Napoleon: A Selection from His Written and Spoken Words
The Mind of Napoleon: A Selection from His Written and Spoken Words
J. Christopher Herold
“It's called The Mind of Napoleon. The subtitle is a selection from his written and spoken words, edited and translated by J. Christopher Herald”
Cover of Zero to One
Zero to One
Peter A. Thiel
“quotes is from the book Zero to One”
#431 How Henry Singleton Worked
Aug 2026 · 3 books
Cover of The Outsiders
The Outsiders
Will Thorndike
“That book is The Outsiders, written by William Thorndike”
Cover of Distant Force: A Memoir of the Teledyne Corporation and the Man Who Created It
Distant Force: A Memoir of the Teledyne Corporation and the Man Who Created It
George Roberts
“And then The other book is called Distant Force, a memoir of the Tell Downity Corporation and the Man Who Created It, and that was written by George Roberts”
Cover of The Fish That Ate the Whale
The Fish That Ate the Whale
Rich Cohen
“There's this fantastic biography of him called The Fish That Ate the Whale”
#430 How to Write Ads That Sell
Aug 2026 · 4 books
Cover of My Life in Advertising
My Life in Advertising
Claude Hopkins
“Right in the preface. of his autobiography, which is called My Life and I Advertising”
Cover of Scientific Advertising
Scientific Advertising
Claude Hopkins
“a book that he wrote maybe four decades before he wrote his autobiography, which is called Scientific Advertising”
Cover of A Mind at Play: How Claude Shannon Invented the Information Age
A Mind at Play: How Claude Shannon Invented the Information Age
Jimmy Soni and Rob Goodman
“What was the biography of Claude Channel? A mind at play”
Cover of Estée: A Success Story
Estée: A Success Story
Estée Lauder
“And Estee Lauder's autobiography, I think I've read three or four times”
#429 Bob Dylan's Autobiography
Aug 2026 · 6 books
Cover of Chronicles: Volume One
Chronicles: Volume One
Bob Dylan
“That was an excerpt from the book that I'm going to talk to you about today, which is Chronicles Volume One, and is written by Bob Dylan”
Cover of Steve Jobs
Steve Jobs
Walter Isaacson
“in the biography that he worked on with Walter Isaacson before he was dying”
Cover of Bound for Glory
Bound for Glory
Woody Guthrie
“reads Woody Guthrie's autobiography Bound for Glory”
Cover of The Prince
The Prince
Niccolò Machiavelli
“Like in Machiavelli's The Prince, there was written the spirit of the hustler”
Cover of The Hour of Fate: Theodore Roosevelt, J.P. Morgan, and the Battle to Transform America
The Hour of Fate: Theodore Roosevelt, J.P. Morgan, and the Battle to Transform America
Candice Millard
“I did An episode in the book called The Hour of Fate, which was the rivalry, then the partnership, and then the back to the rivalry between uh Theodore Rezero and JP Morgan”
Cover of Moby-Dick
Moby-Dick
Herman Melville
“The novelist Herman Melville's work went largely unnoticed after Moby Dick”
#428 How Claude Shannon Worked
Aug 2026 · 4 books
Cover of A Mind at Play: How Claude Shannon Invented the Information Age
A Mind at Play: How Claude Shannon Invented the Information Age
Jimmy Soni and Rob Goodman
“The book that I'm gonna talk to you about today is a Mind at Play, How Claude Shanid Invented the Information Age, and it was written by Jimmy Sony and Rob Goodman”
Cover of The Idea Factory: Bell Labs and the Great Age of American Innovation
The Idea Factory: Bell Labs and the Great Age of American Innovation
Jon Gertner
“There is a great book on this that I will eventually do an episode on. It's called Idea Factory”
Cover of Fortune's Formula: The Untold Story of the Scientific Betting System That Beat the Casinos and Wall Street
Fortune's Formula: The Untold Story of the Scientific Betting System That Beat the Casinos and Wall Street
William Poundstone
“I'm gonna read a quote uh paragraph from there, uh from that book in one second too. But I just want to give you an overview of why he's doing this. Again, it just it was just another puzzle. Shin's interest in money resembled his other passions. He was not out to accrue wealth for wealth's sake, nor did he have any burning desire to own the finer things in life, but money created markets and math puzzles for Problems that could be analyzed. And interpreted. and played out. So then let”
Cover of A Man for All Markets
A Man for All Markets
Edward O. Thorp
“It's called A Man for All Markets. If you want to learn more about Thorpe”
#427 How Raymond Plank Built a $50 Billion Oil Company
Aug 2026 · 2 books
Cover of A Small Difference
A Small Difference
Raymond Plank
“So that was from the introduction from the book I'm gonna talk about today, which is A Small Difference, and it was written by Raymond Plank”
Cover of The Fish Ate the Whale
The Fish Ate the Whale
Rich Cohen
“from the the biography of his is called The Fish Ate the Whale”
#426 How Obsession Built Christopher Nolan
Jul 2026 · 1 book
Cover of The Nolan Variations: The Movies, Mysteries, and Marvels of Christopher Nolan
The Nolan Variations: The Movies, Mysteries, and Marvels of Christopher Nolan
Tom Shone
“the Nolan Variations, the movies, mysteries, and marvel of Christopher Nolan, and it's written by Tom Schone”
#425 The Merchant Bankers
Jul 2026 · 3 books
Cover of The Merchant Bankers
The Merchant Bankers
Joseph Wechsberg
“That is an excerpt from the book that I'm going to talk to you about today, which is The Merchant Bankers. It's written by Joseph Weshburg”
Cover of The Autobiography of Benjamin Franklin
The Autobiography of Benjamin Franklin
Benjamin Franklin
“There there's a great line about this in uh Ben Franklin's uh autobiography, actually. He says, I took care not only to be in reality industrious and frugal, but to avoid all appearances to the contrary”
Cover of The Match King: Ivar Kreuger, the Financial Genius Behind a Century of Wall Street Scandals
The Match King: Ivar Kreuger, the Financial Genius Behind a Century of Wall Street Scandals
Frank Partnoy
“on episode three forty eight I covered the biography, which is called The Match King. Evar Kruger. uh the financial genius behind a century of wall street scandals”
#424 Peter Thiel on How to Build a Creative Monopoly
Jul 2026 · 8 books
Cover of Zero to One: Notes on Startups, or How to Build the Future
Zero to One: Notes on Startups, or How to Build the Future
Peter Thiel and Blake Masters
“Zero to One Notes on Startups are How to Build the Future, and it's written by Peter Thiel and Blake Master”
Cover of Against the Odds
Against the Odds
James Dyson
“Why why'd you read James Dyson's first autobiography five times”
Cover of The Almanack of Naval Ravikant: A Guide to Wealth and Happiness
The Almanack of Naval Ravikant: A Guide to Wealth and Happiness
Eric Jorgensen
“I just read this uh book of Elon. That my friend Eric Jorgensen wrote”
Cover of The Hitchhiker's Guide to the Galaxy
The Hitchhiker's Guide to the Galaxy
Douglas Adams
“Elon was reading the Hitchhiker's Guide to Galaxy and he said something that he read in that book stuck out to him”
Cover of Anna Karenina
Anna Karenina
Leo Tolstoy
“Tolstoy opens Anna Karinina by observing. All happy families are alike. Each unhappy family is unhappy in its own way”
Cover of In the Company of Giants: Candid Conversations with the Visionaries of the Tech World
In the Company of Giants: Candid Conversations with the Visionaries of the Tech World
Rama Dev Jager and Rafael Ortiz
“I I think it's episode like two oh eight or something like that”
Cover of Return to the Little Kingdom
Return to the Little Kingdom
Michael Moritz
“there's this great book that I've told you about m multiple times called The Return to the Little Kingdom, and the updated version is written by Michael Moore”
Cover of The Little Kingdom: The Private Story of Apple Computer
The Little Kingdom: The Private Story of Apple Computer
Michael Moritz
“there's this great book that I've told you about m multiple times called The Return to the Little Kingdom, and the updated version is written by Michael Moore”
#423 Soichiro Honda
Jun 2026 · 4 books
Cover of Honda: The Man and His Machines
Honda: The Man and His Machines
Sol Sanders
“And so the book that I want to talk to you about today was written in nineteen seventy five. And it's called Honda the Man and His Machines. And it was written by Sol Sanders”
Cover of Against the Odds
Against the Odds
James Dyson
“I thought of this quote from James Dyson's first autobiography, where James Dyson writes, Anyone can become an expert in anything in six months”
Cover of Zero to One: Notes on Startups, or How to Build the Future
Zero to One: Notes on Startups, or How to Build the Future
Peter Thiel and Blake Masters
“One of my all time favorite quotes is from the book Zero to One. In that book, Peter Teal writes, he says the single most powerful pattern I have noticed Is that successful people find value in unexpected places”
Cover of Steve Jobs
Steve Jobs
Walter Isaacson
“I'm gonna read you read you this from Steve Jobs biography. Steve Jobs again had this very similar idea. with the Apple Two that we see that Honda had with the Super Cub”
#422 Joseph Pulitzer
Jun 2026 · 2 books
Cover of Pulitzer: A Life in Politics, Print and Power
Pulitzer: A Life in Politics, Print and Power
James McGrath Morris
“the one I'm going to talk about today, which is Pulitzer, Life in Politics, Print and Power. And it was written by James McGrath Morris”
Cover of Poor Charlie's Almanack
Poor Charlie's Almanack
Peter Kaufman
“Charlie Munger Listed him. in the book Poor Charlie Zomanac as one of his what he thought was one of the best business operators of all time”
#420 Steve Jobs In Exile
Jun 2026 · 4 books
Cover of Steve Jobs in Exile: The Untold Story of NeXT and the Remaking of an American Visionary
Steve Jobs in Exile: The Untold Story of NeXT and the Remaking of an American Visionary
Jeffrey Kane
“There's a brand new book. Called Steve Jobs in Exile, The Untold Story of Next and the Remaking of an American Visionary. And it was written by Jeffrey Kane”
Cover of Return to the Little Kingdom
Return to the Little Kingdom
Michael Moritz
“This book is called The Return. To the Little Kingdom. That book was primarily about the first few years of the history of Apple, but there's an updated version where the author, Michael Moritz, writes this”
Cover of Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
Ken Kocienda
“it's called uh Creative Selection. It's written by this guy named Coscienda”
Cover of The Sun Also Rises
The Sun Also Rises
Ernest Hemingway
“Daniel Lewin pointing to a passage in Ernest Hemingway's novel The Sun also Rises. That capture what everyone was witnessing”
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