Mention timeline17 mentions
20192026
Where it's mentioned
2026
#430 How to Write Ads That Sell
Founders · Aug 2026 · 1:14
“a book that he wrote maybe four decades before he wrote his autobiography which is called scientific advertising ” ▶ tap to hear this moment · 5s
2025
#828: David Senra — How Extreme Winners Think and Win: Lessons from 400+ of History’s Greatest Founders and Investors (Including Buffett, Munger, Rockefeller, Jobs, Ovitz, Zell, and Names You Don’t Know But Should)
The Tim Ferriss Show · Sep 2025 · 22:45
“i read scientific advertising yes in the very beginning ” ▶ tap to hear this moment · 3s
2024
Steve Jobs and Edwin Land
Founders · Oct 2024 · 27:09
“and he said in his book scientific advertising which has been read by generations of founders and and advertising and marketers ” ▶ tap to hear this moment · 9s
#361 Estée Lauder
Founders · Aug 2024 · 20:59
“he wrote this book called scientific advertising ” ▶ tap to hear this moment · 2s
2023
#306 David Ogilvy (Confessions of an Advertising Man)
Founders · Jun 2023 · 22:32
“no one should be allowed to ever create an ad without reading hopkins' book scientific advertising six times ” ▶ tap to hear this moment · 5s
A conversation with David and Ben from the Acquired podcast
Founders · Mar 2023 · 51:33
“is this uh scientific advertising yes ” ▶ tap to hear this moment · 2s
Sessions: David Senra (Founders Podcast)
Acquired · Mar 2023 · 53:51
“an idea he got from claude hopkins and albert lasker who were building advertising businesses fifty years before him is this ” ▶ tap to hear this moment · 6s
2022
#264 The Story of Edwin Land and Polaroid
Founders · Aug 2022 · 23:32
“he said in his book scientific advertising ” ▶ tap to hear this moment · 2s
#241 The Wright Brothers, Glenn Curtiss, and the Battle to Control the Skies
Founders · Apr 2022 · 42:40
“he wound up writing the book scientific advertising winds up selling eight million copies ” ▶ tap to hear this moment · 4s
2021
#550: Andrew Chen — Metaverse, Metrics, and Meerkats
The Tim Ferriss Show · Nov 2021 · 7:35
“i think it was scientific advertising which was published a few years before this book ” ▶ tap to hear this moment · 5s
#217 Estée Lauder
Founders · Nov 2021 · 55:35
“one is scientific advertising which is the book he wrote ” ▶ tap to hear this moment · 2s
#207 Claude Hopkins (Scientific Advertising)
Founders · Sep 2021 · 4:14
“that was an excerpt from the chapter on psychology of the book scientific advertising written by claude hopkins ” ▶ tap to hear this moment · 6s
#206 Albert D. Lasker (the creation of the advertising industry)
Founders · Sep 2021 · 72:00
“on hopkins book scientific advertising this is the book that hopkins wrote why he worked for lasker ” ▶ tap to hear this moment · 6s
#170 Claude Hopkins (A Life in Advertising)
Founders · Mar 2021 · 1:59
“and you should read scientific advertising by claude hopkins ” ▶ tap to hear this moment · 3s
#169 David Ogilvy (The King of Madison Avenue)
Founders · Mar 2021 · 35:57
“reeves introduced him to the thinking of claude hopkins lending him the manuscript of hopkins scientific advertising ” ▶ tap to hear this moment · 6s
2020
#95 with Craig Clemens of Golden Hippo - The 9-Figure Business You've Never Heard Of
My First Million · Jul 2020 · 71:48
“and it often is alongside his copyright book which is called scientific advertising so you can knock them both out of it ” ▶ tap to hear this moment · 7s
2019
#82 David Ogilvy (Ogilvy on Advertising)
Founders · Jul 2019 · 56:42
“claude hopkins' book scientific advertising changed the course of my life ” ▶ tap to hear this moment · 5s
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