“a book that he wrote maybe four decades before he wrote his autobiography, which is called Scientific Advertising”
“My Life in Advertising and Scientific Advertising by David. These are two works by Claude Hopkins”
“I read Scientific advertising? Yes, in the very beginning”
“And he said, in his book Scientific Advertising. which has been read by generations of founders and and advertising And marketers”
“He wrote this book called Scientific Advertising”
“no one should be allowed to ever create an ad without reading Hopkins' book Scientific Advertising six times”
“Is this uh scientific advertising? Yes”
“an idea he got from Claude Hopkins and Albert Lasker, who were building advertising businesses fifty years before him. Is this”
“he said in his book Scientific Advertising”
“he wound up writing the book Scientific Advertising, winds up selling eight million copies”
“I think it was scientific advertising, which was published a few years before this book”
“One is Scientific Advertising, which is the book he wrote”
“That was an excerpt from the chapter on psychology. of the book Scientific Advertising written by Claude Hopkins”
“on Hopkins book Scientific Advertising This is the book that Hopkins wrote why he worked for Lasker”
“and you should read Scientific Advertising by Claude Hopkins”
“Reeves introduced him to the thinking of Claude Hopkins, lending him the manuscript of Hopkins Scientific Advertising”
“And it often is Alongside His copyright book, which is called Scientific Advertising, so you can knock them both out of it”
“Claude Hopkins' book, Scientific Advertising, changed the course of my life”
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