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Acquired

Every company has a story. Learn the playbooks that built the world’s greatest companies — and how you can apply them.

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Seinfeld
Oct 2026 · 2 books
Cover of Seinfeldia: How a Show About Nothing Changed Everything
Seinfeldia: How a Show About Nothing Changed Everything
Jennifer Keishan Armstrong
“According to the book Seinfeldia, which is a great read, there were a bunch of early online communities about Seinfeld”
Cover of Top of the Rock: Inside the Rise and Fall of Must See TV
Top of the Rock: Inside the Rise and Fall of Must See TV
Warren Littlefield
“Warren spent uh a great amount of time with us, which is wonderful. He also wrote A fantastic oral history memoir of his time at NBC called Top of the Rock”
Home Depot
Sep 2026 · 4 books
Cover of Kick Up Some Dust
Kick Up Some Dust
Bernie Marcus
“I discovered hilariously reading Bernie's book, Kick Up Some Dust, the foreword of which was written by his good friend, the rapper. pitbull”
Cover of Built from Scratch
Built from Scratch
Bernie Marcus
“in the book Built from Scratch, which is the awesome book that uh is kind of the canonical Home Depot story written by Bernie and Arthur”
Cover of I Love Capitalism!
I Love Capitalism!
Ken Langone
“as chronicled in Ken's book, I Love Capitalism, because Bernie's still on the board at this point”
Cover of Seven Powers: The Foundations of Business Strategy
Seven Powers: The Foundations of Business Strategy
Hamilton Helmer
“where we try to figure out what does a company have that enables it to get persistent differential returns or to be more profitable than their nearest competitor on a sustainable basis. And those seven are scale economies, network economies, counterpositioning, switching costs, branding, cornered resource, and process power”
Disney: The Renaissance and the Empire
Aug 2026 · 2 books
Cover of Barbarians at the Gate
Barbarians at the Gate
Bryan Burrough and John Helyar
“ABC deal here in nineteen ninety five. I don't think If they're really honest, that Disney. And Michael. really knew how how big ESPN At this point ESPN had sixty six million cable subscribers, but they were only just beginning to really ramp their pricing leverage. There's a Roy E Disney quote on this. Nobody would have told you when that deal, the ABC deal, was being made that ESPN was going to turn out to be the weightlifter of the group. Nobody involved in it in any way ever would”
Cover of The Ride of a Lifetime: Lessons in Leadership from the 15 Years I Ran the Walt Disney Company
The Ride of a Lifetime: Lessons in Leadership from the 15 Years I Ran the Walt Disney Company
Bob Iger
“There's even a quote in Bob Iger's book, which which we haven't talked about, Bob yet, but we will comes into Disney via the Cap Cities acquisition”
The Walt Disney Company
Jun 2026 · 2 books
Cover of Walt Disney: The Triumph of the American Imagination
Walt Disney: The Triumph of the American Imagination
Neil Gabler
“my main source for facts and waltz quotes on this episode, Neil Gabler's biography, Walt Disney. The triumph”
Cover of The Animated Man: A Life of Walt Disney
The Animated Man: A Life of Walt Disney
Michael Barrier
“There's a great excerpt from the book The Animated Man by Michael Barrier. In the spring of nineteen forty one”
Vanguard
May 2026 · 5 books
Cover of The Bogle Effect
The Bogle Effect
Eric Balchunas
“And as a recent book, The Bogle Effect argues. Vanguard's actions also forced the hand of the rest of the industry to cut their fees”
Cover of Stay the Course: The Story of Vanguard and the Index Revolution
Stay the Course: The Story of Vanguard and the Index Revolution
John C. Bogle
“Jack tells an anecdote. at the beginning of of the book's Stay the Course, which is his memoirs”
Cover of The Psychology of Money
The Psychology of Money
Morgan Housel
“To Morgan Housel, our good friend and financial author famously of Psychology of Money”
Cover of House of Fidelity
House of Fidelity
Justin Bear
“Justin Bear there, who has a book coming out soon called House of Fidelity”
Cover of Inside Vanguard
Inside Vanguard
Charles D. Ellis
“to Charles D. Ellis for the book Inside Vanguard”
Ferrari
Apr 2026 · 2 books
Cover of Enzo Ferrari: The Definitive Biography
Enzo Ferrari: The Definitive Biography
Luca Del Monte
“this whole episode comes from the fantastic, really definitive biography of Enzo called Enzo Ferrari, written by Luca Del Monte”
MT
My Terrible Joys
Enzo Ferrari
“I mean the title of his memoirs is My Terrible Joys. Tells you everything you need to know”
Formula 1
Mar 2026 · 2 books
Cover of The Formula: How Rogues, Geniuses, and Speed Freaks Reimagined Formula One
The Formula: How Rogues, Geniuses, and Speed Freaks Reimagined Formula One
Joshua Robinson and Jonathan Clegg
“Just recently published I think the best business history book of Formula One called The Formula”
Cover of How to Build a Car
How to Build a Car
Adrian Newey
“Adrian's book is great, talking about sort of his career in F1 and what he's learned”
Rolex
Jan 2026 · 3 books
Cover of Electrifying the Wrist Watch
Electrifying the Wrist Watch
Lucien Trueb
“there's a great passage in the book Electrifying the Wrist Watch, which is Lucian Trube's book”
Cover of The Best of Time: Rolex Wristwatches
The Best of Time: Rolex Wristwatches
James Dowling
“James Dowling, one of the co-authors of The Best of Time, which is a great Rolex history”
Cover of The Rolex Legacy
The Rolex Legacy
James Dowling
“he was right in the middle of Crunch. for his deadline for his next Rolex book, The Rolex Legacy, coming out in October”
Costco
Jan 2026 · 4 books
Cover of Made in America: My Story
Made in America: My Story
Sam Walton
“Sam Walton actually wrote in Made in America. That he stole more ideas from Saul than anyone else in his business career”
Cover of Sol Price: Retail Revolutionary and Social Innovator
Sol Price: Retail Revolutionary and Social Innovator
Robert Price
“We found This awesome biography of Sol that's like really rare. It's out of print. It was written by his son Robert”
Cover of The Everything Store: Jeff Bezos and the Age of Amazon
The Everything Store: Jeff Bezos and the Age of Amazon
Brad Stone
“As chronicled by Bradstone in the Everything Store. Coffee date. between Jim Senegal and Jeff Bezos in two thousand one”
Cover of 7 Powers: The Foundations of Business Strategy
7 Powers: The Foundations of Business Strategy
Hamilton Helmer
“which is adapted from Hamilton Helmer's Seven Powers book, which is an amazing framework for business strategy”
10 Years of Acquired (with Michael Lewis)
Dec 2025 · 9 books
Cover of Moneyball
Moneyball
Michael Lewis
“Michael Lewis. Altar of Moneyball, Liar's Poker, the Blind Side, the Undoing Project, going if and on and on and on”
Cover of Liar's Poker
Liar's Poker
Michael Lewis
“Michael Lewis. Altar of Moneyball, Liar's Poker, the Blind Side, the Undoing Project, going if and on and on and on”
Cover of The Blind Side: Evolution of a Game
The Blind Side: Evolution of a Game
Michael Lewis
“Michael Lewis. Altar of Moneyball, Liar's Poker, the Blind Side, the Undoing Project, going if and on and on and on”
Cover of Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System—and Themselves
Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System—and Themselves
Andrew Ross Sorkin
“Our last episode was with Andrew Ross Sorkin, founder of the New York Times dealbook, host of CNBC Squawk Box. and author of 1929”
Cover of Going Infinite: The Rise and Fall of a New Tycoon
Going Infinite: The Rise and Fall of a New Tycoon
Michael Lewis
“I was working on the Sam Bankman Fried book. And um I was talking to A publicist. Completely unrelated to Warren Buffett. And she said You know, I also represent Warren”
Cover of The Name of the Wind
The Name of the Wind
Patrick Rothfuss
“It's called The Name of the Wind by Patrick Rothes, and it's a fantasy trilogy”
Cover of Science, The Endless Frontier
Science, The Endless Frontier
Vannevar Bush
“It's basically how I govern ourselves. It's um I always mispronounce his name it's V Vanavar Bush. Oh yeah, yeah, yeah. Who who essentially created the American Science Project. And it's a little, it's a basic, I think he started it as a memo to FDR”
Cover of Last Man Standing: The Ascent of Jamie Dimon and JPMorgan Chase
Last Man Standing: The Ascent of Jamie Dimon and JPMorgan Chase
Duff McDonald
“one great book I read for research was Last Man Standing to prep for the Jamie Diamond interview”
Cover of The Emperors of Chocolate: Inside the Secret World of Hershey and Mars
The Emperors of Chocolate: Inside the Secret World of Hershey and Mars
Joel Glenn Brenner
“Emperors of Chocolate by Joel Glenn Brenner. You ever read that”
Coca-Cola
Nov 2025 · 2 books
Cover of For God, Country, and Coca-Cola
For God, Country, and Coca-Cola
Mark Pendergrast
“Mark Pendergrass in his great book for God, Country, and Coca-Cola. That was a main source for this episode has a Great quote”
Cover of Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
Frederick Allen
“The book I was reading, which is called Secret Formula. It's a great book on the history of Coca Cola that had access to all the corporate archives”
Trader Joe’s
Oct 2025 · 4 books
Cover of The Secret Life of Groceries: The Dark Miracle of the American Supermarket
The Secret Life of Groceries: The Dark Miracle of the American Supermarket
Benjamin Lorr
“this comes from Benjamin Lore. Who wrote the exceptional book? The secret life of groceries, which we're going to reference a bunch in this episode”
Cover of Becoming Trader Joe
Becoming Trader Joe
Joe Coulombe
“Joe writes in his great great, great, great autobiography called Becoming Trader Joe. That came out a couple years ago”
Cover of White Shadows in the South Seas
White Shadows in the South Seas
Frederick O'Brien
“The other of which is a book that he was reading called White Shadows in the South Seas”
BA
Build a Brand Like Trader Joe's
Mark Gardner
“I read This other book for research called Build a Brand Like Trader Joe's. By this guy, Mark Gardner”
Google Part III: The AI Company
Oct 2025 · 3 books
Cover of In the Plex
In the Plex
Stephen Levy
“This is like a small little passage in Stephen Levy's great book that's been a source for all of our Google episodes, in The Plex”
Cover of Genius Makers: The Mavericks Who Brought AI to Google, Facebook, and the World
Genius Makers: The Mavericks Who Brought AI to Google, Facebook, and the World
Cade Metz
“we gotta thank Cade Metz, the author of Genius Makers, great book on the whole history of AI, that we're actually gonna reference a lot in this episode”
Cover of Supremacy: AI, ChatGPT, and the Race That Will Change the World
Supremacy: AI, ChatGPT, and the Race That Will Change the World
Parmy Olson
“Shane has a quote. in Parmi Olson's great book, Supremacy, that we used as a source for a lot of the Steve Mind story”
Acquired Live at Radio City Music Hall (Presented by J.P. Morgan)
Oct 2025
Google Part II: Alphabet
Aug 2025 · 2 books
Cover of In the Plex
In the Plex
Stephen Levy
“Steven Levy writes in in The Plex that the perception of Google's ventures beyond search is At the time. was that the company was tossing balls into the air like a drunken juggler”
Cover of Yield
Yield
Ari Paparo
“There's a new book that actually just came out. Ari Paparo. The book is called Yield”
The Jamie Dimon Interview
Jul 2025 · 1 book
Cover of Too Big to Fail
Too Big to Fail
Andrew Ross Sorkin
“Andrew Warsorkin is in here and I just read his book Oh, he's nice enough to send it to me in nineteen twenty nine and Man, history does rhyme”
Google Part I: Origins of Search
Jun 2025 · 3 books
Cover of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
John Battelle
“This is from John Battell's book The Search, which is excellent”
Cover of In the Plex: How Google Thinks, Works, and Shapes Our Lives
In the Plex: How Google Thinks, Works, and Shapes Our Lives
Steven Levy
“In the Plex, Stephen Levy's book, great book that we used as a source for the episode”
Cover of 7 Powers: The Foundations of Business Strategy
7 Powers: The Foundations of Business Strategy
Hamilton Helmer
“And for new listeners to the show, this is based on a book called Seven Powers by Hamilton Helmer”
The Steve Ballmer Interview
Jun 2025
Announcement: Acquired Live at Radio City Music Hall!
Apr 2025
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