How I Built This
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes release on Mondays and Thursdays.
781/868 episodes analyzed 709 hours of audio 236 books mentioned
Most mentioned books
- 1 Nursery StyleSerena Dugan and Lily Kanter · 1× across 1 episode
- 2 The Biochemistry of Infant Formula Manufacturing Practicesunknown · 1× across 1 episode TB
- 1 Built for a Better World: How Seventh Generation Pioneered a Movement That Changed the Purpose of BusinessJeffrey Hollander · 1× across 1 episode BF
- 2 Conscious CapitalismJohn Mackey · 1× across 1 episode
- 3 Funk & Wagnalls Standard EncyclopediaFunk & Wagnalls · 1× across 1 episode
- 4 Harry PotterJ.K. Rowling · 1× across 1 episode
- 5 Hello, My Name Is Awesome: How to Create Brand Names That StickAlexandra Watkins · 1× across 1 episode
- 6 How I Built ThisGuy Raz · 1× across 1 episode
- 7 No Experience Necessary: Why Betting on Yourself in Your Twenties is the Best Decision You'll Ever MakeRonan Harari · 1× across 1 episode
- 8 Nursery StyleSerena Dugan and Lily Kanter · 1× across 1 episode
- 9 Obviously AwesomeApril Dunford · 1× across 1 episode
- 10 Pets Are FamilyErica Sinner · 1× across 1 episode PA
- 11 The BibleVarious Authors - Compiled by Mark T · 1× across 1 episode
- 12 The Biochemistry of Infant Formula Manufacturing Practicesunknown · 1× across 1 episode TB
- 13 The Birth of a BrandBrian Smith · 1× across 1 episode
- 14 The E-Myth RevisitedMichael E. Gerber · 1× across 1 episode
- 15 The Hard Thing About Hard ThingsBen Horowitz · 1× across 1 episode
- 16 The Innovator's DilemmaClayton Christensen · 1× across 1 episode
- 1 The 4-Hour WorkweekTimothy Ferriss · 8× across 8 episodes
- 2 How I Built ThisGuy Raz · 6× across 6 episodes
- 3 The BibleVarious Authors - Compiled by Mark T · 5× across 5 episodes
- 4 The Lean StartupEric Ries · 5× across 5 episodes
- 5 Book of MormonJoseph Smith · 3× across 3 episodes
- 6 OriginalsAdam Grant · 3× across 3 episodes
- 7 Think and Grow RichNapoleon Hill · 3× across 3 episodes
- 8 Against All GrainDanielle Walker · 2× across 2 episodes
- 9 American Prometheus: The Triumph and Tragedy of J. Robert OppenheimerKai Bird and Martin J. Sherwin · 2× across 2 episodes
- 10 Blue Ocean StrategyW. Chan Kim and Renée Mauborgne · 2× across 2 episodes
- 11 Breaking the Vicious CycleElaine Gottschall · 2× across 2 episodes
- 12 Burn RateAndy Dunn · 2× across 2 episodes
- 13 Caste: The Origins of Our DiscontentsIsabel Wilkerson · 2× across 2 episodes
- 14 Daring GreatlyBrené Brown · 2× across 2 episodes
- 15 Diet for a Small PlanetFrances Moore Lappé · 2× across 2 episodes
- 16 Driven to DistractionDr. Hallowell · 2× across 2 episodes
- 17 Ego Is the EnemyRyan Holiday · 2× across 2 episodes
- 18 Europe Through the Back DoorRick Steves · 2× across 2 episodes
- 19 FoundationIsaac Asimov · 2× across 2 episodes
- 20 Good to GreatJim Collins · 2× across 2 episodes
- 21 HTML for DummiesEd Tittel · 2× across 2 episodes
- 22 Happy Wives ClubFawn Weaver · 2× across 2 episodes
- 23 Healthy in a HurryDanielle Walker · 2× across 2 episodes
- 24 I Am InvincibleNorma Kamali · 2× across 2 episodes
- 25 Jack Daniel's LegacyUnknown · 2× across 2 episodes
- 26 Moby-DickHerman Melville · 2× across 2 episodes
- 27 Second ImpressionsSandy Lerner · 2× across 2 episodes
- 28 Start with WhySimon Sinek · 2× across 2 episodes
- 29 The 7 Habits of Highly Effective PeopleStephen Covey · 2× across 2 episodes
- 30 The E-Myth RevisitedMichael E. Gerber · 2× across 2 episodes
- 31 The Essential New York Times CookbookAmanda Hesser · 2× across 2 episodes
- 32 The Innovator's DilemmaClayton Christensen · 2× across 2 episodes
- 33 The Joy of CookingIrma S. Rombauer and Marion Rombauer Becker · 2× across 2 episodes
- 34 The Paradox of ChoiceBarry Schwartz · 2× across 2 episodes
- 35 The Sports GeneDavid Epstein · 2× across 2 episodes
- 36 Think AgainAdam Grant · 2× across 2 episodes
- 37 Travel as a Political ActRick Steves · 2× across 2 episodes
- 38 When Bad Things Happen to Good PeopleHarold S. Kushner · 2× across 2 episodes
- 39 10 Real SATsCollege Board · 1× across 1 episode
- 40 10% HappierDan Harris · 1× across 1 episode
- 41 A Truck Full of MoneyTracy Kidder · 1× across 1 episode
- 42 Across Asia on the CheapTony Wheeler · 1× across 1 episode
- 43 Against the GrainDanielle Walker · 1× across 1 episode
- 44 Alcoholics Anonymous: The Story of How More Than One Hundred Men Have Recovered from AlcoholismBill Wilson · 1× across 1 episode
- 45 All Marketers Are LiarsSeth Godin · 1× across 1 episode
- 46 Always Home: A Memoir of My Leaky LifeFanny Singer · 1× across 1 episode
- 47 American FlannelSteven Kurutz · 1× across 1 episode
- 48 Amusing Ourselves to DeathNeil Postman · 1× across 1 episode
- 49 An Abundance of KatherinesJohn Green · 1× across 1 episode
- 50 Barbarians at the GateBryan Burrough and John Helyar · 1× across 1 episode
- 51 Beyond DisruptionRenee Mauborgne · 1× across 1 episode
- 52 Bhagavad GitaUnknown · 1× across 1 episode
- 53 BibleVarious · 1× across 1 episode
- 54 Blue Ocean ShiftRenee Mauborgne · 1× across 1 episode
- 55 Born to RunBruce Springsteen · 1× across 1 episode
- 56 BossypantsTina Fey · 1× across 1 episode
- 57 Bowling AloneRobert Putnam · 1× across 1 episode
- 58 Brewing Up a BusinessSam Calagione · 1× across 1 episode
- 59 Bringing Down the HouseBen Mezrich · 1× across 1 episode
- 60 Built for a Better World: How Seventh Generation Pioneered a Movement That Changed the Purpose of BusinessJeffrey Hollander · 1× across 1 episode BF
- 61 Cars and Trucks and Things That GoRichard Scarry · 1× across 1 episode
- 62 Charlotte's WebE.B. White · 1× across 1 episode
- 63 Chicken Soup for the SoulJack Canfield and Mark Victor Hansen · 1× across 1 episode
- 64 Collected Works of Jorge Luis BorgesJorge Luis Borges · 1× across 1 episode CW
- 65 Conscious CapitalismJohn Mackey · 1× across 1 episode
- 66 Cradle to Cradle: Remaking the Way We Make ThingsWilliam McDonough and Michael Braungart · 1× across 1 episode
- 67 Crossing the ChasmGeoffrey A. Moore · 1× across 1 episode
- 68 Crush It!Gary Vaynerchuk · 1× across 1 episode
- 69 Crush It!: Why NOW Is the Time to Cash In on Your PassionGary Vaynerchuk · 1× across 1 episode
- 70 David Beckham: My SideDavid Beckham · 1× across 1 episode
- 71 Delivering HappinessTony Hsieh · 1× across 1 episode
- 72 Deschooling SocietyIvan Illich · 1× across 1 episode
- 73 Designing Web Graphics.3Linda Weinman and Bruce Heavin · 1× across 1 episode
- 74 Display of PowerDaymond John · 1× across 1 episode
- 75 Display of Power: How FUBU Changed a World of Fashion, Men, and BusinessDaymond John · 1× across 1 episode
- 76 Doing Business on the InternetUnknown · 1× across 1 episode
- 77 Drive: The Surprising Truth About What Motivates UsDaniel H. Pink · 1× across 1 episode
- 78 Driven to Distraction: Recognizing and Coping with Attention Deficit Disorder from Childhood Through AdulthoodEdward M. Hallowell and John J. Ratey · 1× across 1 episode
- 79 DuneFrank Herbert · 1× across 1 episode
- 80 Eat Plants, BitchPinky Cole · 1× across 1 episode
- 81 EcclesiastesUnknown · 1× across 1 episode
- 82 Epic Drives of the WorldTony Wheeler · 1× across 1 episode
- 83 Europe on $5 a DayArthur Frommer · 1× across 1 episode
- 84 Europe on Five Dollars a DayArthur Frommer · 1× across 1 episode
- 85 Face ForwardKevyn Aucoin · 1× across 1 episode
- 86 Fire on the PrairieGary Rivlin · 1× across 1 episode
- 87 Flash BoysMichael Lewis · 1× across 1 episode
- 88 Franchising For DummiesDave Thomas · 1× across 1 episode
- 89 Friday Night Lights: A Town, a Team, a DreamH. G. Bissinger · 1× across 1 episode
- 90 Funk & Wagnalls Standard EncyclopediaFunk & Wagnalls · 1× across 1 episode
- 91 Getting to YesRoger Fisher and William Ury · 1× across 1 episode
- 92 Give and TakeAdam Grant · 1× across 1 episode
- 93 Gravity and GracePeter Sterios · 1× across 1 episode
- 94 Great by ChoiceJim Collins · 1× across 1 episode
- 95 Grit: The Power of Passion and PerseveranceAngela Duckworth · 1× across 1 episode
- 96 Growing Gourmet and Medicinal MushroomsPaul Stamets · 1× across 1 episode
- 97 Guns, Germs, and SteelJared Diamond · 1× across 1 episode
- 98 Harry PotterJ.K. Rowling · 1× across 1 episode
- 99 Harry Potter and the Sorcerer's StoneJ.K. Rowling · 1× across 1 episode
- 100 Harry Potter seriesJ.K. Rowling · 1× across 1 episode
Thrive Causemetics: Karissa Bodnar. How $150 a Day in Sales Turned into a $150 Million Beauty Business with a Mission
0:00 / 48:18
Advice Line with Kip Tindell of The Container Store
0:00 / 38:50
Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned
0:00 / 83:26
Advice Line with Ben Goodwin of Olipop
0:00 / 48:01
Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them
0:00 / 80:39
Advice Line with Daymond John of FUBU
0:00 / 42:55
YETI: Ron and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand
0:00 / 85:24
Advice Line with Carlton Calvin of Razor
0:00 / 42:58
Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants
0:00 / 79:48
TB
The Biochemistry of Infant Formula Manufacturing Practices
unknown
i found one it was a hard back book called the biochemistry of infant formula manufacturing practices ▶ tap to play from here
Advice Line with Bobbi Brown of Jones Road Beauty (September 2025)
0:00 / 48:21
MadeGood: Salma and Nima Fotovat Lost Their First Business.They Grew Their Next One Into a Snack Giant.
0:00 / 65:43
Advice Line: "Strategy Sessions"
0:00 / 45:32
Serena & Lily: Serena Dugan and Lily Kanter. They Built a $20M Brand—Then One Investor Almost Destroyed It
0:00 / 75:44
Nursery Style
Serena Dugan and Lily Kanter
years later kate spade wrote the ford to a book written by serena and lily called nursery style ▶ tap to play from here
Advice Line with Chris Riccobono of UNTUCKit
0:00 / 46:21
Sweetwater: Chuck Surack. How a Customer Service Strategy Built a Billion Dollar Online Pro Audio and Music Company.
0:00 / 72:21
Advice Line with Curt Richardson of OtterBox
0:00 / 41:46
The E-Myth Revisited
Michael E. Gerber
until he came across a book called the emyth ▶ tap to play from here
Toast: Aman Narang. How a Long Wait for the Dinner Check Launched a $2 Billion Business.
0:00 / 51:03
Advice Line with Kenneth Cole
0:00 / 45:35
Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023)
0:00 / 75:34
Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)
0:00 / 48:52
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