← back
Cover of Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne

Blue Ocean Strategy

W. Chan Kim and Renée Mauborgne · 2005
Mentioned 16 times across 9 podcasts · 2021–2024
Mention timeline2 mentions
20212024
Where it's mentioned How I Built This with Guy Raz · 2×
Less competition, more creation with Renée Mauborgne
How I Built This with Guy Raz · Apr 2024
“Today we're gonna meet Renee Moborn, an economics professor at the business school in Sied, and co-author of bestsellers like Blue Ocean Strategy, Blue Ocean Shift, and most recently Beyond Disruption”
Boxed: Chieh Huang
How I Built This with Guy Raz · Feb 2021
“Now, these questions might seem obvious, but they actually got much more traction after a book came out in 2004 called The Blue Ocean Strategy”