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How I Built This

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success.  How I Built This  is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes release on Mondays and Thursdays.

Want the full transcripts? Read any episode of How I Built This word for word on Podmenti. Podmenti →
Panera: Ron Shaich. The Big Bet That Changed Fast Food (2018)
Nov 2026
Dr. Squatch: Jack Haldrup. From a Closet Full of Soap to a $1.5 Billion Brand
Nov 2026 · 3 books
Cover of The 4-Hour Workweek
The 4-Hour Workweek
Timothy Ferriss
“Uh four I four hour work week was a classic that stands out”
Cover of The Lean Startup
The Lean Startup
Eric Ries
“Lean Startup's book, yeah. Eric Reese's book, yeah”
Cover of The Primal Blueprint
The Primal Blueprint
Mark Sisson
“I think that one of the first books I read was P Primal Blueprint”
Dell Computers: Michael Dell. The College Dropout Who Took on IBM (2018)
Nov 2026
Airbnb CEO Brian Chesky: “I Was a Great Founder and a Terrible CEO”
Nov 2026
Advice Line with Tope Awotona of Calendly
Oct 2026
FIGS: Trina Spear and Heather Hasson. The $2.5 Billion Scrubs Brand That Investors Said Would Never Work
Oct 2026
Advice Line with Seth Berkowitz of Insomnia Cookies
Oct 2026
Sweet Loren’s: Loren Castle. How A Recipe Makeover Built a National Cookie Brand
Oct 2026
Advice Line with Tara Bosch of SmartSweets
Oct 2026 · 1 book
Cover of The 4-Hour Workweek
The 4-Hour Workweek
Timothy Ferriss
“I had listened to that Tim Ferris was on when he was talking about how he was marketing his book, The Four Hour Work Week”
Alamo Drafthouse Cinema: Tim and Karrie League (2023)
Oct 2026
Advice Line with Nick Green of Thrive Market
Oct 2026 · 1 book
Cover of The 80/20 Principle
The 80/20 Principle
Richard Koch
“I'm sure you've heard of the eighty twenty principle”
10 Years of How I Built This: A Decade of Innovation, Risk and Reinvention
Oct 2026
Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring (2025)
Oct 2026
Seventh Generation: Alan Newman and Jeffrey Hollender. A Partnership that Flourished—until it Failed. (2021)
Sep 2026 · 2 books
Cover of Deschooling Society
Deschooling Society
Ivan Illich
“I read an amazing book by Ivan Illich, who's an educational philosopher called De Schooling Society”
Cover of How to Make the World a Better Place
How to Make the World a Better Place
Jeffrey Hollander
“you decided to write a book called How to Make the World a Better Place, which is great”
Advice Line with Danny Meyer of Shake Shack
Sep 2026
Banza: Brian Rudolph. The Chickpea Pasta That Nearly Turned to Mush
Sep 2026
Advice Line with Michelle Wahler of Beyond Yoga
Sep 2026
Thrive Causemetics: Karissa Bodnar. How $150 a Day in Sales Turned into a $150 Million Beauty Business with a Mission
Sep 2026
Advice Line with Kip Tindell of The Container Store
Sep 2026
Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned
Sep 2026
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