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Cover of The Luxury Strategy by Jean-Noël Kapferer and Vincent Bastien

The Luxury Strategy

Jean-Noël Kapferer and Vincent Bastien · 2008
Mentioned 5 times across 3 podcasts · 2023–2024
Mention timeline3 mentions
20232024
Where it's mentioned Acquired · 3×
Hermès
Acquired · Feb 2024
“Well, if you read The Luxury Strategy, which is a great book that we've referenced many times on Acquired, they start back Fifty thousand years ago”
Holiday Special 2023
Acquired · Dec 2023
“So the luxury strategy, which was part of our Preparation for Lv M H was reading this incredible book, The Luxury Strategy”
LVMH
Acquired · Feb 2023
“in another great book that we read to prepare for this called The Luxury Strategy”