“Actually remember the first book I read, it was um The paradox of choice. Yeah. Uh that would be like a year or two later”
“I was reading The Paradox of Choice by Barry Schwartz. It is a beautiful book and in it he he explains that now we're faced with an unprecedented number of choices in nearly every area of life”
“I talk about this study that Barry Schwartz did, he wrote The Paradox of Choice, and he looked at the difference between maximizers and satisfacers”
“You've heard me talk about the concept known as the paradox of choice. It was first identified by the psychologist Berry Schwartz. In his book, Barry argues that the more choices we have in life and as consumers, the less happy we actually are”
“there's a uh book, Paradox of Choice. By Barry Swartz”
“that famous book, Paradox of Choice”
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