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Cover of The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noël Kapferer and Vincent Bastien

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Jean-Noël Kapferer and Vincent Bastien · 2008
Mentioned 5 times across 4 podcasts · 2023–2025
Mention timeline2 mentions
20232025
Where it's mentioned Invest Like the Best with Patrick O'Shaughnessy · 2×
Rolex: Timeless Excellence
Invest Like the Best with Patrick O'Shaughnessy · Sep 2025
“I remember reading this called Luxury Strategy, which I recommend anyone interested in this topic”
Rolex: Timeless Excellence - [Business Breakdowns, Forever Episode]
Invest Like the Best with Patrick O'Shaughnessy · Jun 2023
“I remember reading this called luxury strategy, which I recommend to anyone interested in this topic”