The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Jean-Noël Kapferer and Vincent Bastien · 2008
Mention timeline4 mentions
20232025
Where it's mentioned
2025
Rolex: Timeless Excellence
Invest Like the Best with Patrick O'Shaughnessy · Sep 2025 · 12:42
“i remember reading this called luxury strategy which i recommend anyone interested in this topic ” ▶ tap to hear this moment · 4s
2024
#351 The Founder of Rolex: Hans Wilsdorf
Founders · Jun 2024 · 48:16
“i also use subjects or ideas rather from the book the luxury strategy which i highly recommend it reads like a textbook i uh but it's actually fascinating the subtitles break the rules of marketing to build luxury brands ” ▶ tap to hear this moment · 11s
2023
Rolex: Timeless Excellence - [Business Breakdowns, Forever Episode]
Invest Like the Best with Patrick O'Shaughnessy · Jun 2023 · 11:26
“i remember reading this called luxury strategy which i recommend to anyone interested in this topic ” ▶ tap to hear this moment · 4s
#670: The Random Show with Kevin Rose — The $1M Bitcoin Bet, Japanophilia, Rare IPAs, Preventing Hangovers, AI Companions, Fringe Discords, Affordable Luxuries, High-Fidelity Audio, and Much More
The Tim Ferriss Show · May 2023 · 9:28
“have you read the book the uh luxury strategy the luxury of strategies luxury strategy the luxury strategy ” ▶ tap to hear this moment · 6s
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