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Cover of The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noël Kapferer and Vincent Bastien

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Jean-Noël Kapferer and Vincent Bastien · 2008
Mentioned 5 times across 4 podcasts · 2023–2026
Mention timeline5 mentions
20232026
Where it's mentioned
2026
TIP852: Hermès and LVMH Stock: Time to Buy Luxury? w/ Daniel Mahncke & Shawn O'Malley
The Investor's Podcast (We Study Billionaires) - The Investor’s Podcast Network · Oct 2026
“So I would say that They basically did what the book The Luxury Strategy is pointing out”
2025
Rolex: Timeless Excellence
Invest Like the Best with Patrick O'Shaughnessy · Sep 2025
“I remember reading this called Luxury Strategy, which I recommend anyone interested in this topic”
2024
#351 The Founder of Rolex: Hans Wilsdorf
Founders · Jun 2024
“I also use subjects or ideas rather from the book The Luxury Strategy, which I highly recommend. It reads like a textbook, I uh but it's actually fascinating. The subtitles Break the Rules of Marketing to Build Luxury Brands”
2023
Rolex: Timeless Excellence - [Business Breakdowns, Forever Episode]
Invest Like the Best with Patrick O'Shaughnessy · Jun 2023
“I remember reading this called luxury strategy, which I recommend to anyone interested in this topic”
#670: The Random Show with Kevin Rose — The $1M Bitcoin Bet, Japanophilia, Rare IPAs, Preventing Hangovers, AI Companions, Fringe Discords, Affordable Luxuries, High-Fidelity Audio, and Much More
The Tim Ferriss Show · May 2023
“Have you read the book The Uh Luxury Strategy? The luxury of strategies. Luxury strategy. The luxury strategy”