Positioning: The Battle for Your Mind
“And the first book that he said was a book called Positioning by this guy named Al Trout, I think his name is um I think he also wrote the twenty two immutable laws of marketing ... it's Al Reese and Jack Trout”
“But if you add to it, you read positioning. Mm. Have you know this one? Is that by love positioning? Nobody reads positioning and then they Up their whole market”
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