Positioning: The Battle for Your Mind

“and the first book that he said was a book called positioning by this guy named al trout i think his name is um i think he also wrote the twenty two immutable laws of marketing of which tim fares that's like ” ▶ tap to hear this moment · 12s

“but if you add to it you read positioning mm have you know this one is that by love positioning nobody reads positioning and then they up their whole market ” ▶ tap to hear this moment · 9s

“in the first year of superhuman therefore i interviewed hundreds of potential customers about their experience with gmail and with outlook and predictably almost everybody said that email takes way too much time but interestingly many people also said that gmail and outlook well way too slow and that was how i first thought that speed could be an interesting position for us is the position of speed unique and is it available and the answer was overwhelmingly l yes because almost ” ▶ tap to hear this moment · 34s

“if you read the original book on positioning was called positioning the battle for your mind by these guys reason trout ” ▶ tap to hear this moment · 6s

“the original book on positioning which is the book by recent trout positioning the battle for your mind ” ▶ tap to hear this moment · 5s

“in marketing land definitely the book called positioning the battle for your mind it's from nineteen eighty it's still my favorite marketing book ” ▶ tap to hear this moment · 7s

“positioning by the same authors reese r i e s not eric but uh an older reese and trout ” ▶ tap to hear this moment · 8s

“one was positioning a book about marketing ” ▶ tap to hear this moment · 2s

“and she also recommended this book which i would heartily recommend to anyone listening to the show positioning the battle for your mind ” ▶ tap to hear this moment · 6s