Positioning: The Battle for Your Mind
“In the first year of superhuman, therefore I interviewed hundreds of potential customers about their experience with Gmail and with Outlook. And predictably. Almost everybody said that email takes way too much time. But interestingly. Many people also said that Gmail and Outlook Well way too slow. And that was how I first thought That speed could be an interesting position for us. Is the position of speed Unique. And is it available? And the answer was overwhelmingly l yes, because al”
“the original book on positioning, which is the book by Recent Trout, Positioning the Battle for Your Mind”
“In Marketing Land, definitely the book called Positioning The Battle for Your Mind. It's from nineteen eighty. It's still my favorite marketing book”
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