“my favorite book on this topic is Made to Stick by Chip Heath. It's two brothers from Stanford”
“There's this amazing book called Mate to stick. I read Made to Stick in two thousand and eight or two thousand ten”
“one of the books that we read at my book club was called Made to Stick. It was by Dan and Ch Heath”
“I think everyone needs to read the book Made to Stick”
“And it was basically um I read the book, made to stick, and I just copied that”
“I like the book Made to Stick and I like the book Contagious by Jonah Berger”
“I'm like, do I really want to go read like Made to Stick? Or can I just like watch a seven minute video and like Oh, those are the four principles of made to stick”
“So there's this great book called Made to Stick, which I love. Dan and Chip Professors at Stanford”
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