Made to Stick

“so one of the book that that really inspired me was the book called uh mate to stick ”

“my favorite book on this topic is made to stick by chip heath it's two brothers from stanford ” ▶ tap to hear this moment · 5s

“and i gotta say the best marketing textbook ever is dan and chip heath's made to sti ” ▶ tap to hear this moment · 5s

“there's this amazing book called mate to stick i read made to stick in two thousand and eight or two thousand ten ” ▶ tap to hear this moment · 7s

“one of the books that we read at my book club was called made to stick it was by dan and ch heath ” ▶ tap to hear this moment · 4s

“both also wrote decisive and made mistake and moments ” ▶ tap to hear this moment · 3s

“so there is this um mental model that i use from made to stick where they'll tell you like lenny think of everything in the world that is orange ” ▶ tap to hear this moment · 10s

“i think everyone needs to read the book made to stick ” ▶ tap to hear this moment · 2s

“and it was basically um i read the book made to stick and i just copied that ” ▶ tap to hear this moment · 4s

“i like the book made to stick and i like the book contagious by jonah berger ” ▶ tap to hear this moment · 4s

“i'm like do i really want to go read like made to stick or can i just like watch a seven minute video and like oh those are the four principles of made to stick ” ▶ tap to hear this moment · 7s

“so there's this great book called made to stick which i love dan and chip professors at stanford ” ▶ tap to hear this moment · 5s