“So one of the book that that really inspired me was the book called Uh Mate to Stick”
“my favorite book on this topic is Made to Stick by Chip Heath. It's two brothers from Stanford”
“Shout out to Dan and Chip Heath, who wrote the book Made to Stick. That was one of the first business books that I read”
“Dan is a number one New York Times bestselling co-author and author of six books, including Power of Moments, Decisive, Switch, and Made to Stick”
“And I gotta say the best marketing textbook ever is Dan and Chip Heath's Made to Sti”
“There's this amazing book called Mate to stick. I read Made to Stick in two thousand and eight or two thousand ten”
“one of the books that we read at my book club was called Made to Stick. It was by Dan and Ch Heath”
“both also wrote decisive and made mistake and moments”
“So there is this um Mental model that I use from Made to stick. Where they'll tell you like Lenny. Think of everything in the world that is orange”
“I think everyone needs to read the book Made to Stick”
“And it was basically um I read the book, made to stick, and I just copied that”
“I like the book Made to Stick and I like the book Contagious by Jonah Berger”
“I'm like, do I really want to go read like Made to Stick? Or can I just like watch a seven minute video and like Oh, those are the four principles of made to stick”
“So there's this great book called Made to Stick, which I love. Dan and Chip Professors at Stanford”
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