Good to Great: Why Some Companies Make the Leap... and Others Don't
“I think he cites a study where come in the in the famous book Good to Great”
“you're probably familiar with the book Good to Great, uh Jim Collins' famous work”
“I wondered whether this was more about going from good to great, to borrow a phrase from Jim Collins”
“it comes from um Good to great. So yeah, it's a beautiful uh idea that I haven't thought about for for an enormously long time. The idea is, and this is a story I think is in his is in his book good to great”
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