“There's also this concept of the ugly baby in Creativity Inc., I don't know if you read that book, Ed Catmall”
“I remember I read his book. Obviously, I read your book. I read uh uh a lot about him because he really fascinated me”
“Pixar, I think, wrote this book, Creativity Inc, which is very Like they talk about the brain trust”
“This makes me think about this concept of an ugly baby from the book Creativity Inc. by I think Ed Catmull, where he talks about how New ideas are this ugly baby that nobody wants to look at and deal with”
“And he wrote a book called Creativity Inc. and it talks about storytelling quite a lot”
“the other classic is uh Ed Catmole's uh Creativity Inc. and uh Talks about all the negative forces that like eat away at creativity in”
“Creativity Inc. by Ed Catmull, and this is about the founding story and scaling of Pixar”
“I was recently just going over my notes for uh Ed Catmill, founder of Pixar, co founder of Pixar with Steve Jobs. His book. Fantastic book creativity”
“This part reminded me that um Ed Catmole in his book Creativity Inc. Ed Capmel is the co founder of Pixar”
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