Mention timeline11 mentions
20182026
Where it's mentioned Masters of Scale · 11×
2026
Arthur Brooks on how to build a meaningful life
Masters of Scale · Mar 2026 · 1:06
“or as reed hoffman would put it this is about the start up of you ” ▶ tap to hear this moment · 4s
Possible: Amjad Masad on vibe coding, AI agents, and the end of boilerplate
Masters of Scale · Jan 2026 · 42:20
“it goes back to my very first book the startup of you ” ▶ tap to hear this moment · 3s
2022
Strategy Session: How to stay inspired while remote? Why do you celebrate wins? Is there a co-founder advantage?
Masters of Scale · Sep 2022 · 22:15
“in addition to the live stream pass you will also get a copy of reed's book the startup of you ” ▶ tap to hear this moment · 5s
Strategy Session: How to build trust in a brand-new space? How do you balance limited cash and big ambitions?
Masters of Scale · Aug 2022 · 27:54
“plus a sign copy of the newly rereleased startup of you authored by reed hoffman ” ▶ tap to hear this moment · 5s
Need to Know, w/Reid & Bob: Business withdrawals from Russia, strife at Netflix, Musk vs Twitter, the business world’s role in democracy, Crypto’s future, & more
Masters of Scale · Jul 2022 · 29:42
“it's part of the reason why my very first book which we reissued the tenth anniversary edition this year the startup of you is how to have every individual naster starting a company ” ▶ tap to hear this moment · 10s
Strategy Session Live!: How can a start-up beat a Goliath? What gets top talent to stay put? How do you keep multiple stakeholders happy?
Masters of Scale · Jun 2022 · 17:49
“a sign copy of the newly released book the startup of you authored by reed himself ” ▶ tap to hear this moment · 5s
2021
Tyra Banks: Personal brand power
Masters of Scale · Mar 2021 · 7:51
“back in two thousand twelve i cowrote a book with ben casnoca called the start up of you ” ▶ tap to hear this moment · 5s
Strategy Session: 5 burning questions & their unexpected answers w/Reid Hoffman & Bob Safian
Masters of Scale · Feb 2021 · 8:01
“my very first book called the startup of you was how every individual needs to treat themselves as the entrepreneur of their own life ” ▶ tap to hear this moment · 8s
2020
Strategy Session: When to replace the founder, how to be a learn-it-all, when to take the "venture bet," w/questions from Endeavor Outliers and co-host Bob Safian, editor-at-large
Masters of Scale · Feb 2020 · 29:37
“as you know part of the reason why like i wrote blitz scaling and do master the scale is to s precisely deal with these kinds of scaling challenges and you know moving from eighty to two hundred in a year is classically that kind of chaotic scaling now the good news for you is if you're moving from two hundred to three hundred that's actually easier than eighty to two hundred because the patterns of management as we describe in blitz scaling won't change that much you won't necessarily ” ▶ tap to hear this moment · 26s
2019
Bonus: 10 New Rules for Big Career Changes (The Graduation Episode) w/Jordan Harbinger
Masters of Scale · Jun 2019 · 6:57
“so uh my very first book was called the startup of you ” ▶ tap to hear this moment · 3s
2018
Bonus: The 10 Commandments of Startup Success w/guest host Tim Ferriss
Masters of Scale · Feb 2018 · 85:37
“obviously i give up my own books you know fairly often the start of view the alliance ”
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