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Cover of The Start-up of You by Reid Hoffman and Ben Casnocha

The Start-up of You

Reid Hoffman and Ben Casnocha · 2012
Mentioned 3 times across 1 podcast · 2021–2022
Mention timeline3 mentions
20212022
Where it's mentioned Masters of Scale · 3×
Tyra Banks: Personal brand power
Masters of Scale · Apr 2022
“Back in two thousand twelve, I co-wrote a book with Ben Casnoca called The Start Up of You”
Strategy Session: When to leave the trenches? Can you pivot without losing customers? Can co-founders stay aligned remotely?
Masters of Scale · Sep 2021
“Mac. Your question reminds me of my first book. The start of a view”
Need to Know, w/Reid & Bob: GameStop, SPACs, gov't stimulus, and vaccines
Masters of Scale · Apr 2021
“Plus. We'll discuss the ten year anniversary of Reed's book. The start up of you, which has become more relevant than ever over the years”