“Nir is the author of two best selling books. Hooked how to build habit forming product”
“and hooked”
“I really like Hooked. That's a book that, you know, I know is uh came out a few years ago, but I find that that model is just such an effective model for thinking about how to create. Products that are engaging”
“Flip side was hooked. by near AL”
“And an actual book called Hooked”
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