Think and Grow Rich

“They're like, Well, we could try the real estate thing, but neither of us know anything about real estate, nor do we like have a passion for that. Let's at least for this first one. Start with something we both the what's the common ground that we both think is like awesome. Like the thing we became friends on was this kind of self self-help, self-development, personal development category. So this is like that uh sign that Cartman has when he's like coming up with a startup idea. He's like, look, step one, we're gonna start up. Step two, we're gonna scale up. Step three, we're gonna bro down. Or like when they're talking about stealing the underwear, they're like, steal underwear, then profit. And they're like, Well, what comes in? What comes in the middle? Exactly. And it worked. Uh it actually that actually is uh that actually is how most startups work, by the way. I think that's you know, it seems like you're making fun of them, but honestly, that's that's actually more true than the other way. So um, so they go, they're like, okay, we can uh they realize they could buy the rights to the book, Think and Grow Rich, one of their favorite books, uh, because it's like it's such an old book that like the like the copyrighter, whatever had laps or some shit like that.”