“probably worth checking out because if you choose to compete in a crowded category. You just have a harder road ahead of you. So creating a category of one in a sense. Much like circusolated. Back in the day”
“let me go back, let me read Blue Ocean strategy, let me go back, let me read eighty twenty”
“So I'll just mention for people Blue Ocean, the Blue Ocean strategy also a great book worth reading that gets more into this concept”
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